Campaign India Team
Aug 30, 2021

Nazara acquires 100% stake in Hyderabad-based OpenPlay

Deal size is Rs 186.4 crores

Nazara acquires 100% stake in Hyderabad-based OpenPlay
Gaming and sports media platform, Nazara Technologies, has acquired a 100% stake in Hyderabad-based skill gaming company OpenPlay for a total consideration of Rs 186.4 crores.
 
OpenPlay operates a multi-game consumer gaming platform under the ‘Classic Games’ brand which hosts skill-based games. The platform is led by founder Sreeram Reddy Vanga.
 
Manish Agarwal, CEO, Nazara, said, “The OpenPlay acquisition offers an opportunity for Nazara to build a network of skill gaming destinations operating on one common tech platform under the proven leadership of Sreeram and his team at OpenPlay. Sreeram is a successful entrepreneur globally in online real money gaming and we are excited that he will be leading Nazara’s growth in this sector.”
 
Vanga said, “I’m excited to join the ‘Friends of Nazara Network’ and look forward to working closely with the Nazara leadership and the network to build India’s largest vernacular social gaming and entertainment platform. Our technology, complemented by Nazara’s positioning in the gaming industry in India, is the perfect combination for this endeavour.”
 
The ‘Friends of Nazara’ network comprises gaming companies in which the company holds majority stakes. These companies include Nodwin Gaming and Sportskeeda in Esports Next Wave Multimedia, the developers of World Cricket Championship (WCC), and Paper Boat Apps, developers of gamified early learning app Kiddopia.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.