Campaign India Team
Nov 17, 2020

Nepali daily Nepal Samacharpatra changes its masthead for new year

This is the first time the newspaper has changed its masthead since inception in 1996

The changed masthead (above) and the regular masthead
The changed masthead (above) and the regular masthead
Nepal Samacharpatra, a national daily in Nepal, redesigned its masthead to commemorate the country's original ‘Ranjana Lipi’. This was done on the occasion of Newari New Year Day, also celebrated as Mha Puja. This is the first time the newspaper has made changes to its masthead since its inception in 1996.
 
This initiative by Nepal Samacharpatra aimed to remind and connect the next generation Nepali youth to the country's rich history, tradition and cultural values. The Ranjana Script (Lipi), was developed in the 11th century by Newar people – the indigenous people of Kathmandu Valley – and is Nepal’s formal script registered in the United Nations. 
 
Kapil Kafle, editor, Nepal Samacharpatra, said, "We wanted to wish Happy New Year in our native, original script. We also wanted to share with the newer generations the beauty of this calligraphic script."
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

8 hours ago

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

9 hours ago

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

12 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.