The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New Rank | Old Rank | Agency | Recent Wins | Estimated YTD wins revenue (Rs crore) | Recent losses | Estimated overall YTD revenue | No. of wins |
| 1 | 1 | Mullen Lowe Lintas Group | TravelTriangle, Ayurwin Pharma, Bajaj ADHO, Varmora Granito | 926.1 | 926.1 | 46 | |
| 2 | 2 | J Walter Thompson | TUI India Project, Dindayal, Droom, Headinfo-tech | 906.08 | Kingfisher Ultra | 901.78 | 143 |
| 3 | 5 | Ogilvy | Bata India, Alkem Laboratories, Essel Group Project | 643.8 | Fiat | 540.93 | 57 |
| 4 | 4 | McCann WorldGroup | Reliance JIO, Cigna, RB-Bharat Swachh | 537.14 | VIP | 523.41 | 59 |
| 5 | 3 | Rediffusion Y&R | Presidency University, Lux Hoisery - ONN and Lyra | 418.67 | 418.67 | 18 | |
| 6 | 6 | Leo Burnett | Reliance Jio Project, SIAM Project, Colorplus | 320.58 | Sony Entertainment TV | 315.43 | 34 |
| 7 | 7 | DDB Mudra | Kornitos, Leomaster, ITC Coffee (Digital), Fix Derma | 245.71 | L&T Realty | 240.57 | 59 |
| 8 | 8 | Publicis + Publicis Ambience | Ministry of InfoTech, Nat'l Institute of Elec & InfoTech, Mumbai Live Project | 237.87 | 237.87 | 56 | |
| 9 | 11 | Isobar | Micromax, Panasonic(Digital) | 202.53 | 202.53 | 29 | |
| 10 | 10 | Cheil | Bata India, Fox Life, William Grant & Sons, inshorts (Digital) | 166.64 | 166.64 | 17 | |
| 11 | 14 | Dentsu | NPCI, Hug Innovations, FundsIndia.com | 195.99 | Cremica | 159.57 | 8 |
| 12 | 9 | L&K Saatchi & Saatchi | Unicef Project, Star Cosmetics, SREI, WASH United Project | 151.83 | 151.83 | 22 | |
| 13 | 16 | Social Kinnect | L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) | 102.95 | 102.95 | 5 | |
| 14= | 12 | Soho Square | Faber, Vasmol, Piaggio(Vespa and Aprilia) | 82.36 | 82.36 | 4 | |
| 14= | 17 | IBD | Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal | 82.36 | 82.36 | 4 | |
| 16 | 13 | FCB | Jagran Prakashan Brands, Arogya Keralam(Digital), Equitas Holdings | 82.36 | Siemens | 74.57 | 4 |
| 17 | 15 | Contract | YU Televentures, Aviva Life Insurance, BlueStone.com | 75.5 | Star TV | 43.21 | 5 |
| 18 | -- | DigitasLBi | Orient Electric(Digital), Piaggio's Aprilia(Digital) | 41.18 | 41.18 | 2 | |
| 19= | 18= | Langoor | Krispy Kreme (Digital) | 34.32 | 34.32 | 2 | |
| 19= | 18= | Wieden+Kennedy | Delhi Tourism | 34.32 | 34.32 | 1 | |
| 21 | 20 | iContract | Garnier (Digital) | 27.45 | 27.45 | 1 | |
| 22= | 21 | RK Swamy BBDO | Crompton Greaves | 20.59 | 20.59 | 1 | |
| 22= | 22 | Havas Worldwide | D'lecta | 20.59 | 20.59 | 1 | |
| 22= | 23 | August Communications | ZIOX Mobiles | 20.59 | 20.59 | 1 | |
| 5,370 | 579 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New Rank | Old Rank | Agency | Recent Wins | Estimated YTD wins revenue (Rs crore) | Recent losses | Estimated overall YTD revenue | No. of wins |
| 1 | 1 | Mindshare | Bank Of Baroda, Godrej Consumers Products, Telengana Tourism | 423.87 | 423.87 4 | 46 | |
| 2 | 2 | Havas Media | Taj Hotels, Inbisco, Save the Children, Shasun Pharma | 286.86 | DBS Bank (Buying) | 281.38 | 22 |
| 3 | 3 | Lintas Media Group | Syntech Technology, Xiaomi(Social), Plackal(Social) | 262.19 | 262.19 | 9 | |
| 4 | 4 | Lodestar Universal | Coca-Cola, Saregama, FitBit, Borosil Glass Works | 231.75 | DMK Party | 146.6 | 13 |
| 5 | 5 | Maxus | OLX, Droom, Tata Motors, Janalakshmi Financial Services | 149.28 | Nikon (Digital) | 85.79 | 5 |
| 6 | 5 | PHD | Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks | 82.58 | GSK Nutritian | 77.74 | 5 |
| 7 | 10 | Vizeum | Warner Brothers Pictures, TCT Mobile | 62.49 | Colors | 51.77 | 4 |
| 8 | 9 | OMD | Apollo Hospital, Colors Regional, Magzter Digital Stores | 90.04 | Spice Mobility | 51.26 | 9 |
| 9 | 7 | Madison Media | Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy | 78.93 | Times Network | 33.56 | 5 |
| 10 | 11 | Dentsu Media | Electronic client | 39.4 | Bridgestone | 29.1 | 7 |
| 11 | 8 | Zenith | Telenor(Digital), Lenovo, Abof, Hatsun Agro, UtsavFashion(Performance) | 170.9 | FitBit | 27.63 | 20 |
| 12 | 13 | Alliance | Vivo | 13.73 | 13.73 | 1 | |
| 14= | 15= | FoxyMoron | Ather Energy | 10.3 | 10.3 | 1 | |
| 14= | 15= | Media Kinnect | Indiabulls Housing Finance | 10.3 | 10.3 | 1 | |
| 14= | 15= | Hill & Knowlton | Aviva Life Insurance | 10.3 | 10.3 | 1 | |
| 17 | 18 | MEC | 10i Commerce Service, Konark Rajhans Estates | 20.93 | MetLife | 8.24 | 6 |
| 18 | 12 | Starcom | Merck, Reliance General Insurance, Dabur(Digital) | 18.87 | Jaguar Land Rover | 7.91 | 3 |
| 19 | 19 | MediaCom | Dilmah Tea, Royal Enfield | 20.59 | Volkswagen | -48.04 | 2 |
| 1,496.70 | 193 |
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