New TeachNext TVC flips the "School's out" routine

Hyderabad-based Next Education's TeachNext programme offers audio-visual lessons in 2D and 3D for classrooms. According to Deependra Bhartari, co-chief executive officer, sales and marketing, "The objective was to communicate how classrooms can be made fun and interesting not only for the students but for the teachers as well. Gone are the days of boring classrooms when chalk and talk method of teaching was used. Classrooms are changing now; children are falling in love with what they learn in the classrooms and it is TeachNext that is bringing this transformation with the help of technology."

WATCH the TVC (story continues below)

Created by Rickshaw, the film opens on an elderly peon ringing the school bell. However, as the school bus driver, the parents, and the candyfloss seller wait outside, there is no sign of kids pouring out of the classrooms. When the peon goes to peek inside the classroom, he finds the students are happy with the lesson continuing since the teacher is using the 2D and 3D content which is what TeachNext is all about.

Shormistha Mukherjee, creative partner at Rickshaw, said, "When we started working on it, we knew what these guys did was revolutionary. And we wanted  an idea that would capture what it feels like when you have digital education in your classroom." The creative team decided to look for a potent visual, that went beyond the obvious benefit of children becoming smarter. "The last bell that goes off, the long bell, and the sight of children fleeing from the classroom. It’s almost a stampede to get out of the boredom. We turned it upside down," she explained. "What if the physics was more interesting than the ice cream stall outside? What if the maths lesson was much more fun than masti in the school bus. What if being in class was so much fun, that you didn’t even care if the bell went off? That then is the film for TeachNext, which promises to bring back the joy of learning and teaching across India."

Client: Next Education Pvt Ltd

Agency: Rickshaw 

Production House: Apostrophe Films