Campaign India Team
Aug 08, 2022

Nykaa to acquire LBB

Aims to leverage LBB’s capabilities which are in line with the brand's content-first approach

Nykaa to acquire LBB
Beauty and lifestyle brand Nykaa has announced its plans to acquire LBB, a millennial-focussed lifestyle discovery platform. 
 
With this acquisition, it aims to leverage LBB’s capabilities which are in line with the brand's content-first approach. It also plans to engage with the former's consumer base network. 
 
Nihir Parikh, CEO, NykaaMan, said, “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”
 
Suchita Salwan, co-founder and CEO, LBB, said, “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”
 
 
Source:
Campaign India
Tags

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.