OgilvyOne wins metals at DMA Echo awards

OgilvyOne India has won a silver, a bronze and two finalists at the DMA International Echo Awards held at Las Vegas’ Bellagio Hotel on Tuesday night. The awards honour compelling work done in the direct and interactive marketing category.

The Echo awards look at work in the direct and interactive category from the point of view of client needs, engagement with customers, measurable results and meaningful outcomes that exceed expectations.

Kaizad Pardiwalla, president, OgilvyOne Worldwide, India said, "The Echo is by far the most prestigious Direct Marketing award in the world and for us to have won two and got two finalists is incredible! What makes this win even more special is that we are the only Indian agency to have won this year. My heartiest congratulations to both, the team at OgilvyOne and our clients for creating brilliant work that works!"

The winning work included a silver for a lead generation campaign for American Express Financial Advisory Services and a bronze for an integrated acquisition campaign for The Wine Society of India. ITC Hotels and Unitech were the two finalists.

Harshad Hardikar, vice-president, OgilvyOne Worldwide, Mumbai, said, “This 'double treat' is particularly satisfying since Echo awards are considered the 'Oscars' of Direct Marketing.’ This endorses OgilvyOne's philosophy of partnering with clients to produce result-oriented creative work.”