Campaign India Team
Aug 12, 2009

O&M makes the mundane entertaining for Vodafone's new service

Vodafone has rolled out a new campaign, this time for it's latest value added service - 'Record a Busy Message'. This service enables users to record a message for their callers in case they are unavailable to take calls. The campaign has been created by O&M.Said Rajiv Rao, NCD, O&M, "We wanted to do something fun for this product. We had to show people leaving a busy message on their phones, but wanted to do it differently."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

5 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

8 hours ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

9 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

9 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.