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Post the spate of Vodafone commercials featuring the popular ZooZoo characters aired during the IPL, the telecom brand has come up with a new 'Happy to Help' campaign. Created by O&M, the new campaign features Vodafone's trademark character - the young girl and the pug.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.