Indian entrants accounted for nine metals at the One Show Awards 2016 (including the Young Ones), winners of which were announced between 11 and 13 May this year.
Ogilvy & Mather snared a Gold for its work on Make Love Not Scars 'Beauty Tips by Reshma' in the Public Relations competition.
McCann Worldgroup won five awards, the most by an Indian entrant, which included three Silvers. Two of its Silver wins and two Bronze wins were for the singles and campaign for Gastrina 'Musical Instruments', in th Print & OOH and Design competitions. The agency also won a Silver in Design for entry 'Kite' for Jivdaya Charitable Trust.
BBDO India's 'Share the Load' did not go past Silver at this award show. The work for Ariel won the metal in the Public Relations competition.
Out of the Box's work for Mother's Pride school 'The Prodigies of Mother's Pride' won a Bronze in the Direct category.
Indian Young Ones Shine
'The Extra Mile' for gender equality was the idea that won a team from Miami Ad School Mumbai Gold in the Young Ones competition this year.
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