Oreo introduces India to the "Twist, lick, dunk" ritual

In the first India TVC for Oreo, Interface Communications introduces viewers to the "Twist, lick, dunk" ritual of the biscuit.

Watch the TVC (story continues below)

TheTVC features a little boy taking his dad through the three steps of enjoying the biscuit - twisting one side off, licking the cream and dunking it in a glass of milk, before munching on it. As his father dips it in milk, the boy distracts him, and grabs the biscuit from him to eat it. The father also joins in the fun.

Speaking about the campaign, Anand Kripalu, president – South Asia & Indo-China, Kraft Foods, and managing director – Cadbury India, said, “Oreo is more than just a biscuit. The ‘Twist, Lick and Dunk’ ritual which is an integral part of the brand has brought fun filled moments of bonding to countless families across the globe. In today’s world, the simple freedom of childhood is increasingly being compromised, and carefree, innocent, and slowed-down family moments are rare. Through our marketing campaign, which introduces Oreo in India, we want to give families an opportunity to spend more time together creating memorable moments through the much-loved TLD ritual.”

The TVC will be supported by outdoor activation, on–ground shopper activation in malls, amusement parks, multiplexes and modern trade outlets, and a digital campaign activated through the Cadbury India website and Facebook page.

Credits:

Client: Cadbury India
Creative agency: Interface Communications
Team: Joe Thaliath, Robby Mathew, Ruchita Purohit
Production house: Footcandles Films  
Film Director: Vinil Mathew