Campaign India Team
Dec 13, 2017

Pandey brothers beard the Lion of St. Mark

Piyush Pandey and his younger brother Prasoon will be the first Asians to receive the honour of the Lion of St Mark

Pandey brothers beard the Lion of St. Mark
In June this year, when Cannes Lions Festival of creativity conferred the Lion of St Mark title on David Droga, there was only one Indian, Piyush Pandey, who spoke in the showreel about Droga. It was probably more than a subtle hint about the shape of things to come.
 
In a rare distinction for Indian advertising, Piyush and his film-maker brother Prasoon (not to be confused with McCann Worldgroup's Prasoon Joshi) will be conferred with the Lion of St Mark, a title given to the most outstanding contribution for creativity in advertising.
 
The Lion of St. Mark is the highest honour that the Cannes International Festival of Creativity bestows on creative geniuses within the communications industry. Previous recipients have included David Droga, John Hegarty, Lee Clow and Marcello Serpa, Dan Wieden, Joe Pytka and Bob Greenberg.
 
This is the 8th Lion of St. Mark awarded by the Cannes Film Festival.  The award will formally be given to Piyush and Prasoon Pandey at the Cannes Festival on June 22nd 2018. 
 
Philip Thomas, CEO, Ascential Events said that the two brothers have changed the face of creativity in India and far beyond.   
 
Piyush Pandey, executive chairman, Ogilvy India said, "This is a huge, huge honour. I am humbled and immensely grateful to the people of India.  It is the richness and diversity of this nation that gave my brother and me the opportunity to learn and create good work." 
 
He also thanked Cannes Lions, "for giving every creative professional in my country a reason to believe that if Prasoon and Piyush can do it, so can they".

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.