Campaign India Team
Jul 31, 2015

PayTM bags sponsorship rights of Indian cricket team's home series

Maxus, GroupM ESP instrumental in securing deal for e-commerce player for four years

PayTM bags sponsorship rights of Indian cricket team's home series
PayTM has bagged the sponsorship rights for all home cricket series to be played in India from September 2015 to October 2019. Maxus and GroupM ESP were instrumental in getting the rights for the e-commerce player for Rs 203.28 crores for 84 matches over the four-year period, informed a Maxus statement.
 
Kartik Sharma, managing director, Maxus South Asia, said, “We are extremely happy for partnering with PayTM, and helping them win the BCCI rights. Until now cricket has been dominated by other mature categories and this is the first time an e-commerce brand will be using the platform to connect and engage with its consumer base.”
 
Shankar Nath, senior VP, PayTM, added, "We are delighted at becoming the Title Sponsor for all BCCI India cricket for the next four years. We firmly believe the partnership with cricket in India will help establish us even more as the dominant mobile commerce company in the country. As a growing brand which has big plans for a billion-strong Indians there is no platform better than cricket in India."
 
The deal kicks in with South Africa's tour to India in October 2015.
Source:
Campaign India

Related Articles

Just Published

4 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

10 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

11 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

12 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.