Pepsico ends 48-year old account with BBDO

PepsiCo is shifting the $60m (£40m) US creative account for its flagship cola brand and Diet Pepsi from BBDO to TBWA\Chiat\Day, ending a 48-year relationship and one of the most enduring partnerships on Madison Avenue. BBDO, that lost the acocunt to another Omnicom agency, has created some of the brands' most recognized work including campaigns featuring Michael Jackson, Ray Charles and Britney Spears.PepsiCo picked Arnell, a third Omnicom company, as its design agency for brand identity and packaging innovation.