Campaign India Team
Jun 04, 2020

PETA gets Rakul Preet Singh for World Environment Day message

Urges people to try turning vegan

PETA gets Rakul Preet Singh for World Environment Day message
People for Ethical Treatment of Animals (PETA) has rolled out an ad ahead of World Environment Day (5 June) which features actor Rakul Preet Singh.
 
The actor is shown posing behind a broccoli asking people to 'Try Vegan' as 'it'll grow on you'. 
 
The ad was shot by Shivangi Kulkarni and conceptualised by PETA's in-house team. 
 
 
Singh joins other Bollywood stars, Kartik Aaryan, Anushka Sharma, Shahid Kapoor, Hema Malini and R Madhavan to team up with PETA India to promote meat-free meals.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

2 days ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

2 days ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

2 days ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.