
Following Mark Zuckerberg's announcement of his aim to create the 'highest quality beef in the world', PETA India has raised an objection.
Zuckerberg had stated that the cattle would grow up eating macadamia nuts and drinking beer. He added that his daughters help plant the mac trees and take care of different animals and labelled this as his 'most delicious' project of all.
In response to this, through social media and a statement, PETA India has urged Zuckerberg to consider the sentiments of Hindus, Jains, vegans, and “others who know cows are individuals, not food or shoes”, and put a stop to this project. The statement added that the meat industry is responsible for nearly 60% of all greenhouse gases from food production, and bovine leather is the most polluting material in fashion.