Campaign India Team
Jan 19, 2023

Sleepwell gives a newly-wed couple the gift of relaxation

Watch the film conceptualised by Sideways Consulting here

Sleepwell has rolled out a campaign 'gift well with Sleepwell' to introduce people to the idea of gifting a mattress as a wedding gift. 
 
Conceptualised by Sideways Consulting, the film showcases a newly-wed couple exhausted with all the ceremonial activities they needed to do during their wedding. The film ends with the couple entering their bedroom and seeing that someone has gifted them a Sleepwell mattress. 
 
Rakesh Chahar, director marketing and sales - Sheela Foam, said, “Sleep is an important part of our life, more so, the role of a right mattress in getting good sleep. To highlight this, we found wedding to be an important life occasion as it is enjoyable but can be very busy and tiring. Thus, a good mattress giving good sleep plays the right role on a wedding occasion. We are confident that consumers will love the idea of Sleepwell mattress as a good gift to married couples and further enhance the love people have for the brand.”
 
Abhijit Avasthi, founder, Sideways Consulting, said, “The campaign was as much fun as weddings themselves. It’s a great start to our relationship with Sleepwell. As we look to build a strong brand, we’re sure this will be the first of many interesting campaigns we do as a team." 
 
Nilay Moonje and Sameer Sojwal, creative heads and executive creative directors, Sideways Consulting, said, “Indian weddings are not just big, but they are also the most chaotic and tiresome. To the hassled newlyweds, what could be the best and most appropriate gift? Well, the gift of comfort at the end of the craziest day of their lives. And that is what we attempted to present most memorably.”
 
CREDITS: 
Client: Sleepwell
Agency: Sideways Consulting
Leadership team: Abhijit Avasthi, Sonali Sehgal
Creative heads and ECDs: Sameer Sojwal, Nilay Moonje
Creative team: Misht Srivastava, Viraj Nandivadekar, Prashant Sinha, Hemant Harjani
Account management: Aditya Dhull, Meet Parikh, Palomi Goradia
Production house: Jamic Films
Director: Shirish Dahiya 
Producers: Mekala Krishnaswamy
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

9 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

9 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

10 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.