Campaign India Team
Oct 10, 2019

Piramal hands digital mandate of consumer products division to Havas Media

The account was won following a multi-agency pitch

Piramal hands digital mandate of consumer products division to Havas Media
Havas Media has won the digital duties of Piramal Enterprises' consumer products division. The pitch was jointly won by Havas Media and Havas Life Sorento.
 
The mandate includes social media, content, ORM, SEO and website duties for 22 brands across categories such as skin care, vitamins and nutrition, antacids, analgesics, gastro-intestinal and baby-care. 
 
Mohit Joshi, MD, Havas Media Group, India, said, “We are delighted to be partnering with a renowned meaningful brand like Piramal that caters to the Indian self-care market with a purpose to improve people's lives by offering products that address their routine-disruptors. Havas with its combined capabilities from creative, media and healthcare divisions, manifested in our village together model, will aim to provide the best consumer-centric solutions to the client. Based on the philosophy of 'doing well and doing good', Piramal Group is known to create long-term value for its stakeholders and the community at large, and we are delighted to be their trusted torchbearers in this journey.”
 
The account will be handled by the Mumbai office of Havas.
 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Amagi launches AI-powered scheduler for content ...

The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.

8 hours ago

Havas Media wins Perfetti Van Melle ANZ pitch, ...

Both businesses were won as incumbents.

8 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

10 hours ago

From hashtags to headaches: Brands rethink ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.