Campaign India Team
Aug 24, 2010

Pizza Hut Delivery promises "Hot on the Dot" pizzas

Pizza Hut Delivery (PHD), the delivery brand of Pizza Hut, has unveiled its new ad campaign, highlighting a new "Hot Dot" heat-sensitive sticker on the box. In case the sticker doesn't read "hot", the company promises to give the pizza to the consumer for free. 

Pizza Hut Delivery promises

Pizza Hut Delivery (PHD), the delivery brand of Pizza Hut, has unveiled its new ad campaign, highlighting a new "Hot Dot" heat-sensitive sticker on the box. In case the sticker doesn't read "hot", the company promises to give the pizza to the consumer for free.
 
The TVC depicts a scenario where a teenager orders a Pizza Hut Delivery (PHD) pizza. The doorbell rings and he opens the door to find a smiling PHD delivery boy shuffling the pizza box from one hand to the other. The teenager is unable to understand why he's doing this. The delivery boy quickly hands over the box to the him, and the teenager ends up shuffling the box as well due to the hot pizza within.

Speaking about the campaign, Dhruv Kaul, business head, Pizza Hut Delivery, said, “We have, keeping in line with our young and digitally-savvy customers, decided to premiere the ad online on our Facebook page before taking it to a wider audience through television. The on-air campaign will launch in end August.”

WATCH TVC now

Duration: 15 seconds

Language: English

Creative Agency: JWT

Production House: Q.E.D Films

Director: Chinar Gupte

Creative Director: Priti Kapur

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

15 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

17 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

17 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.