PR firm Ruder Finn launched in India

Independent public relations firm Ruder Finn has opened its first office in India. With its head office located in New Delhi, Ruder Finn India has hired Radha Roy and Shruti Das as part of its launch plans in the country. As country head, Roy reports to Jean-Michel Dumont, chairman, Ruder Finn Asia Pacific.

“On the heels of our record-level revenues and earnings for the 2010 fiscal year, combined with market demand, it was a logical next step for us to expand our presence to a new part of the world. A presence in India will benefit our increasing number of multinational clients throughout North America, Europe and Asia by leveraging the synergies between business units, assisting in securing new opportunities and providing regional support to their existing global customer base,” informed Kathy Bloomgarden, chief executive officer, Ruder Finn Inc.

“The Indian economy has benefited from robust domestic demand and a revival in investor and consumer opinion. Our clients realise the necessity to expand their communication capabilities in this era of exponential growth.  With this new office, Ruder Finn will continue telling the vibrant stories of our clients across a range of national and regional media,” Dumont added.

The Indian arm of the agency has already bagged the retainer account for Automobili Lamborghini for this region, and has also successfully undertaken projects to help drive communication mandates for some key global names in the Pharma and Not-for-profit sector.

Roy has over sixteen years of experience in public relations, communication and advocacy, and she has the distinction of having worked on a national policy which influenced making education a fundamental right in India. Previously, she has counselled and represented leading corporations like PepsiCo, Max Newyork Life, Danone, Dr Reddy’s, Thomson, Timken and ITC.

Shruti Das, account director, has more than ten years of experience in marketing and communication. In her previous assignments, Das managed communication mandates for organisations like Microsoft, Oracle, NetApp, HTC, ZTE and UNICEF.