Pranesh Urs moves to Ather Energy

Ather Energy has announced the appointment of Pranesh Urs as vice president - marketing. He joins the electric scooter manufacturer from Samsung India, where he was director - marketing.

 

Ravneet Singh Phokela, chief business officer, Ather Energy, said, "We are at an exciting phase of our journey, and I am delighted to welcome Pranesh to lead our marketing efforts into the next phase of growth. While we continue building on the solid brand foundation that we've set, Pranesh's fresh perspective and experience gained across multiple categories will be very valuable in bringing our brand vision to life.”.

 

Urs said, "I am delighted to join Ather during this exciting period of expansion and brand evolution. E2W is a growing sector in terms of consumer adoption, and opportunities are galore to delight our consumers. Along with the incredibly amazing colleagues at Ather, I look forward to taking the brand to greater heights while creating exciting experiences for our consumers."

 

In a career spanning close to 25 years, he has also worked with HP, DDB Mudra, Bates, Shining Consulting, Ashok Leyland and the Indian Air Force.