Primesite appoints Raza Syed as group account head

Primesite, Mudra MAX’s out-of-home specialist unit, has appointed Raza Syed as group account head. Syed comes from Serve & Volley where he was working as regional manager and head of outdoor – West. In his new role at Primesite, Syed will be responsible for client acquisition and business wins. 

Commenting on the appointment, Mandeep Malhotra, senior vice-president, Primesite said, “Raza brings abundant experience in the departments of media ownership, planning & buying, client servicing and business development."

Syed added, “Mudra MAX boasts a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns and winning major awards recently. I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success.”

Syed began his career with Mahindra & Mahindra. He has also had stint with Emirates Outdoor. He has worked on brands like Pepsi, Western Union, Nivea, Thomas Cook, Barclays, Deutsche Bank, Diageo Radico and Orbit.