Campaign India Team
Oct 29, 2009

Ranjit Banerjee joins Primesite as group account director

Mudra's OOH arm, Primesite, has appointed Ranjit Banerjee as group account director for its Kolkata office. Banerjee (pictured) will look after business development for the branch. He joins from Outdoor Advertising Professionals. Speaking about the appointment, Mandeep Malhotra, senior VP, Primesite said, "I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other business like Kidstuff, Celcius, Ten Integrated and Terra.

Ranjit Banerjee joins Primesite as group account director
Mudra's OOH arm, Primesite, has appointed Ranjit Banerjee as group account director for its Kolkata office. Banerjee (pictured) will look after business development for the branch. He joins from Outdoor Advertising Professionals.
 
Speaking about the appointment, Mandeep Malhotra, senior VP, Primesite said, "I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other business like Kidstuff, Celcius, Ten Integrated and Terra. I am confident that his vast experience in the Calcutta and east markets will surely take Primesite Kolkata to the next level of professional excellence.”
 
Commenting on his new role, Banerjee said, “I am keen on taking charge of this mandate and will definitely help strengthen the team to do some really good work for our clients.”
 
Banerjee has about 12 years of experience and has worked on clients such as Aircel, Maruti, Airtel, Bacardi, PSI, and USL among others. 

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP brings T&Pm fully within its global network

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

19 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

19 hours ago

Indian consumers voice rising fear about tech ...

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

19 hours ago

‘Follow the Sun’ model, AI-driven capabilities to ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.