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Apr 27, 2010
Publicis Ambience creates sunshine world for VIP Superlite
VIP has launched what it claims to be the world's lightest strolley under the brand name 'Superlite' and has unveiled an animation based TVC, created by Publicis Ambience.The TVC aims to position VIP as a 'sunshine brand' and describes little moments of everyday life that are touched by happiness in the presence of a VIP.This is the first TVC by Publicis Ambience on VIP after it won the account post a multi-agency pitch, about 3-4 months ago.WATCH TVC below
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