Publicis Ambience hires Bapi Bit as senior creative director

Publicis Ambience has named Bapi Bit as its senior creative director. Bit comes from Rediffusion DY&R where he was a creative partner. At Publicis, he will work closely with Ashish Khazanchi and Prasanna Sankhe, national creative directors.

Bit’s portfolio include Sony Max, American Express, Onida, Tata Motors and Colgate. In his overseas stint, Bit had launched Peugeot 206 in Africa, and worked on Parker, Rover and Holiday Inn, among others.

 “I have worked with Bapi in the past. He is an absolute gem and along with me and my team, will help raise the creative bar at Publicis Ambience. I wish him the very best,” said Khazanchi.

 “I’ve had the opportunity of working closely with Ashish before, and I look forward to working with him again. Publicis Ambience is known for its great work for its clients and I am all set to contribute in building great brands,” said Bit.