Publicis Ambience hires Bapi Bit as senior creative director

Publicis Ambience has named Bapi Bit as its senior creative director. Bit comes from Rediffusion DY&R where he was a creative partner. At Publicis, he will work closely with Ashish Khazanchi and Prasanna Sankhe, national creative directors.Bit’s portfolio include Sony Max, American Express, Onida, Tata Motors and Colgate. In his overseas stint, Bit had launched Peugeot 206 in Africa, and worked on Parker, Rover and Holiday Inn, among others.