Campaign India Team
Nov 26, 2019

Publicis Groupe's Tanushree Radhakrishnan joins LIQVD Asia as COO

Prior to this she was the chief digital officer at Performics

She was previously the chief digital officer at Performics
She was previously the chief digital officer at Performics
LIQVD Asia has appointed Tanushree Radhakrishnan as its Chief Operating Officer, India. 
 
Her last stint was with the Publicis Groupe, where she had spent a little over 4 years.
 
Arnab Mitra, managing director, LIQVD Asia said, "Our target is nothing short of becoming a global power house when it comes to being digital first all service agency. But before that we have a long way to go even in India. Having Tanushree along side will only pack a punch in that direction.”
 
Tanushree said, “‘I am impressed with the vision and clarity of thought that LIQVD Asia has. Having predominantly worked with media houses, LIQVD gives me an opportunity to look at the business through a different lens. I'm hoping to unleash my creative side, while using media values and principles to deliver the best integrated solution to clients."
 
Tanushree has been in the industry for over 16 years. Her last stint was as the chief digital officer at Zenith Optimedia owned Performics, where she was instrumental in driving the strategy for existing business and spearheading new business acquisitions for the agency. Her primary role was also to drive digital transformation for all key clients and work on product standardization.
 
Prior to this she has worked with the leading agencies like Group M and Webchutney. She had been instrumental in setting up the programmatic practice for Performics.Resultrix back in 2015 and was managing India business operations until early 2019 before internally moving to Zenith Optimedia. She had started her digital career with Webchutney and has an experience of over 16 years in all realms of digital including search, social, display and programmatic. 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

18 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

21 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.