Publicis In-Motion has announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi office.
Sharma's mandate is to make Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms.
Sharma moves from Fables Expersive, where she was chief executive officer.
She will closely work with the India leadership team of Arc worldwide helmed by Pravin Vadhera, head, Publicis In-Motion.
Vadhera said, "In 2022, Publicis In-Motion is looking at scaling up in a big way. I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise."
Sharma said, "I am excited to be a part of Arc’s continued success in India. Parveen has always been a great visionary, and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.”
With a career spanning over 18 years, Sharma has worked with Candid Marketing Services, Ogilvy, and Cheil, among others.
