Quadrant bags creative duties for Balaji’s Institute of Creative Excellence

Quadrant Communications has bagged the advertising and communication duties for Balaji’s Institute of Creative Excellence (ICE). The agency bagged the account following a multi-agency pitch process involving five agencies.

Commenting on the campaign planned for the film institute, Rajan Narayan, president and chief executive officer, Quadrant Communications said, “The campaigns that have been planned are for two to three different brands, and each will have a different set of media, depending on their audiences.  There will be a mix of print, radio, online and BTL. The first campaign is scheduled to break early next month.”

ICE is a part of Balaji Telefilms, and has courses in all major specialisations like acting, cinematography, direction, editing, production, scriptwriting and sound.