Rahul Tekwani launches Ground Zero Consulting

Rahul Tekwani, managing partner, Branding Edge Strategic Communication, has launched Ground Zero Consulting, an on-ground digital data research company. 

 

The company will research how businesses can improve the effectiveness of their marketing and communications, by leveraging insights from social psychology and behavioural economics. 

 

The launch aims to help companies enhance their understanding of how consumers think, feel, and behave, to create more influential campaigns and solutions.

 

This is Tekwani’s third business venture in the past year and he will lead the company as managing director. 

 

Ground Zero will operate throughout India and will be based at Branding Edge’s Mumbai headquarters. 

 

He said, “The biggest advantages to being realised in business and society today should be grounded in a mix of data, technology, creativity, and consumer psychology and Ground Zero will investigate demographics and what people say, as well as the inner workings of how individuals see a certain issue and the type of identity they are forming. The aim is to target the correct demographic for our customers, better understand their job, and then assist companies in achieving better results by developing more effective ways of communicating with consumers. Data is the new dealbreaker in today’s communication landscape.”

 

Tekwani added, “Collecting and analysing first-hand data will help us to uncover previously unknown chances for our client’s engagement, as well as diagnose, validate, and select some audience-centric communication strategies for our clients. The organisation will also be managed by top professionals from India’s leading research firms, and it will have in-house brand and reputation strategy verticals, it would enable them to build successful communication campaigns for clients based on the knowledge and insights gleaned through structured data analysis.”