Ramita Chaudhuri appointed as business head for Big Magic

Reliance Broadcast Network has announced the appointment of Ramita Chaudhuri as business head for its regional channel Big Magic. She will report to Soumen G Choudhury, executive vice president, Big FM and Big Magic. Prior to this, Chaudhuri was general manager – market activations at Carlsberg India.

Commenting on her appointment, Choudhury said, “We are glad to have Ramita back with us. Her excellent track record and varied industry experience will work to the advantage of the business. Her ability to cull consumer insights and work on them to create winning brands is a trait which will work to the advantage of this business, targeted at the Hindi heartland.”

On her joining, Chaudhuri added, “I am happy to be coming back to a winning brand. The channel has already reached leadership position and I look forward to working with an excellent team to further growing the Channel and creating an entertainment destination for audiences in the Hindi heartland along with offering marketers an excellent platform for their brands.”

This is Chaudhuri’s second stint with the company. In her earlier association, she was the station head for the Kolkata station. She has over 12 years of varied work experience in advertising and direct marketing across the sectors of FMCG, media and telecom. Some of the companies she has served include Carlsberg, Hutchison Telecom, Wunderman and Lowe.