Ranjan Kapur has been appointed the chairman at bates India. He will also continue as country head at WPP India. At bates Kapur will work closely with the senior management to help develop an organisation structure that offers ways of engaging with clients and consumers.
On his new role, Kapur said, "In India, there is far too much emphasis on the traditional advertising to provide brand solutions and drive growth. Bates has developed an exciting new ‘changengage’ philosophy that helps provide solutions that are both media and discipline neutral, and it has through the line capability and resources, to deliver them. To drive this thinking forward we are in conversations with a few new age thinkers and we hope to finalise on the chief executive officer for bates India very shortly.”
Kapur has been informally engaged with bates since he stepped down as chairman of Ogilvy.
Dheeraj Sinha, regional head, planning, bates India, said, “His reputation precedes him and he hasn’t lost any of the passion and drive he displayed when he led Ogilvy to the top.”
Tim Isaac, regional head, bates Asia, added, “The recent departures at Bates India, have presented us with an opportunity to put the right leadership in place. I am delighted to renew my partnership with Ranjan. I have worked with Ranjan many times since I first arrived in Singapore in 1986. With Ranjan as chairman and a new chief executive officer in place shortly we will be looking to accelerate our growth in India."