The account was won following a multi-agency pitch
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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
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Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
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Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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