Campaign India Team
Jan 20, 2015

Rediffusion Y&R bags India Today Group's creative mandate

The account was won following a multi-agency pitch

Rediffusion Y&R bags India Today Group's creative mandate
Rediffusion Y&R has bagged the creative duties for the India Today group. The account was won following a multi-agency pitch. 
 
Prior to this appointment, the group was handling the creative duties in-house. Leo Burnett was the last agency working on the Group.
 
Rediffusion will be handling the entire bouquet of magazines for the group. A campaign will be released soon informed a source from the agency.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.