Campaign India Team
Jan 20, 2015

Rediffusion Y&R bags India Today Group's creative mandate

The account was won following a multi-agency pitch

Rediffusion Y&R bags India Today Group's creative mandate
Rediffusion Y&R has bagged the creative duties for the India Today group. The account was won following a multi-agency pitch. 
 
Prior to this appointment, the group was handling the creative duties in-house. Leo Burnett was the last agency working on the Group.
 
Rediffusion will be handling the entire bouquet of magazines for the group. A campaign will be released soon informed a source from the agency.
Source:
Campaign India

Related Articles

Just Published

1 day ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

1 day ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

1 day ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

1 day ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.