Rediffusion Y&R wins Orra business

Rediffusion Y&R, Mumbai has won the creative mandate for Orra. Commenting on the win, Nisha Singhania, executive vice president, Rediffusion Y&R, Mumbai, says, "We are excited about working on Orra as it is a very successful brand that has truly made a mark in its segment. We look forward to taking it to the next level and ensuring many more success stories."
 
Vijay Jain, CEO and director, Orra, says "As we move to the next phase of our expansion with our larger format anchor stores targeted at the upper end of the market, we are delighted to have Rediffusion on board – an agency which is as passionate about Orra as we are and who we believe will be able to take forward our vision for the future."
 
Orra is part of the Rosyblue Group which is the world's largest manufacturing company headquartered in Belgium. Orra is India's largest diamond retail chain with stores across 23 cities.