Rekha Rao joins Zeno as MD

Zeno India has announced the appointment of Rekha Rao as managing director. Rao will be heading the agency's operations in Mumbai and Delhi. 

 

She will be reporting to regional president, Zeno Asia Pacific, Paul Mottram. 

 

Barby K. Siegel, CEO, Zeno Group, said, “This is a pivotal time for Zeno in India as we build on our strong client base and diverse, specialised talent pool. Rekha’s broad experience complements all we are doing and she is poised to supercharge our growth and further expansion. Rekha’s integrated experience will be key when counseling clients on a range of issues and provoking new ways of thinking about the power of modern, integrated communications to deliver tangible business impact.”  

 

Rao was previously SVP and consumer practice lead at 2020 MSL. 

 

She said, “My focus will be on delivering equity, value and impact for clients, with campaigns that transcend outreach channels and platforms. In this next chapter of my career, I am excited to be part of Zeno’s ‘fearless’ culture, that inspires us to new heights every day."

 

She has also worked with Weber Shandwick, Hill and Knowlton, Leo Burnett, Lowe Lintas and Triton Communications.