Campaign India Team
Jul 19, 2022

Zeno Group bags Peppa Pig's PR mandate

Account won following a multi-agency pitch

Zeno Group bags Peppa Pig's PR mandate
Entertainment One (eOne), Hasbro’s global content studio, has awarded the integrated communications mandate of Peppa Pig to the Zeno Group in India.
 
The account was won following a multi-agency pitch. Peppa Pig airs around the world in more than 180 countries and 40 languages.  
 
Zeno's mandate is to lead the brand’s communication strategy, across traditional, and new-age media channels. The agency will also help to expand Peppa Pig’s audience reach and presence in the Indian market.
 
Robin Gay, vice president, global franchise strategy and management, said, “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergised with how we wish to build Peppa Pig in India. Their understanding of media and influencers, and their ideas to draw Indian audiences to Peppa Pig excited us and we are delighted to be working with the extremely driven and creative team of Zeno.” 
 
Rekha Rao, managing director, Zeno India said, “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”  
 
 
Source:
Campaign India

Related Articles

Just Published

37 minutes ago

Agencies share reels and business messaging case ...

At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.

3 hours ago

Here’s a thought: The ad industry still needs big ...

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.

3 hours ago

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

4 hours ago

Beyond the follower count: When influence meets due ...

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.