Reliance Communications kicks off BIG TV

Reliance Communications has launched its DTH (direct-to-home) services, Reliance BIG TV. It will offer over 200 channels and will be available in over one lakh outlets across 6500 towns.

BIG TV DTH service has set up a call centre which is capable of handling over 50,000 calls daily, in 11 Indian languages including English, across two locations. The team is capable of installing over 15,000 daily connections, according to an official press release. 

"The huge potential of a quality and value offering in the home entertainment service market offers us a unique opportunity to tap the strengths and synergies of telecommunications and entertainment sectors embedded within Reliance ADA Group. With the launch of BIG TV DTH, we aim to offer a unique viewing experience in millions of Indian homes, further accelerate the growth momentum and enhance value for many million shareholders of Reliance Communications", said Anil Dhirubhai Ambani, chairman, Reliance ADA Group. 

"The home entertainment service market inspite of serving close to 120 million TV Households for decades has still not delivered the quality, choice and service experience leading to customer delight. BIG TV DTH would be the first and only Home entertainment service to deliver fully digital picture and sound, choice of channels for every family member and highest levels of customer service across the country. Providing a better value proposition to BIG TV customers by offering superior content and service at prevailing market price points is an integral part of our strategy to achieve leadership position within first year of launch", said Arun Kapoor, CEO, Reliance BIG TV. 

Currently, the DTH market has two main operators, Tata Sky and Dish TV. Bharti Airtel is also expected to launch its DTH services soon.