RepIndia has announced the appointment of Durgesh Tiwari as senior account director-ORM.
He will be responsible for setting up a new dimension of expertise for the brand's growing team of young professionals.
He aims to strengthen RepIndia's online reputation management verticals and social response management verticals. Additionally, he will oversee 24x7 social CRM, play a leading role in utilising social intelligence and consumer data to optimise the ROI for clients.
Tiwari moves from Innocean Worldwide India where he was group account director.
Archit Chenoy, CEO, RepIndia, said, “To say that we are thrilled to have Durgesh on board is an understatement. His stellar experience in shaping the reputation of some of the most prestigious brands in the past speaks for itself. As we step up to embolden our vision of developing the most strategic and creative ORM team in the country, Durgesh brings the perfect blend of leadership, dynamism, and strategic business sensibility for our cherished clientele.”
Tiwari said, “In this ever-changing corporate world, the most effective and enduring agencies are built from the heart. The best thing at RepIndia is the culture of innovation and an ROI-driven approach. I am very excited to be a part of this young, energetic and talented team that leverages data, innovation, and technology to come up with effective solutions.”