The Union Bank of India has empanelled six agencies including RK Swamy BBDO, DDB Mudra (incumbent), Interpub, Aakar Advertising, Crayons and Sobhagya Advertising following a multi-agency pitch.
The first round of the pitch saw participation of about 30 agencies out of which 10 were shortlisted for the second round.
No official confirmation was available at the time of filing this report.
Details to follow