Robin Gupta, Vineet Sharma and Sumit Goswami, have announced the launch of Mantaray Digicom, an outdoor SaaS company.
The agency aims to deliver automated and easy access solutions to fill significant gaps in the OOH industry.
It has also bagged angel investment and will be foraying into multiple seed rounds to raise additional funds to scale their business forward, while launching two virgin territories that are in the pipeline.
Gupta joins Mantaray Digicom as VP-finance and Sharma enters as VP-business development, while Goswami is VP-alliances.
Gupta and Sharma move from Posterscope (part of Dentsu international), where they were VP-finance and AVP respectively. Goswami joins from Brandscope, where he was business director.
With over 14 years of experience, Gupta has also worked with companies like EY and Borkar & Muzumdar. Shama comes with a 15-years experience and has been associated with companies like Pidilite and VivaKi, to name a few. Goswami too, has over 17 years of experience and stints with companies like Madison Outdoor Media Solutions.
Sharma said, "We can’t shy away from the fact that the OOH industry, though considered the oldest and most trusted medium is aloof from digital disruptions for quite some time now. While other mediums continue to evolve with newer technologies, OOH is yet to ride this wave. Our SaaS-based approach not only addresses the digital divide, seen in the form of efficiency and results but also touches upon the inclusion of all stakeholders in an ecosystem of monitored processes throughout the value chain of business. I am confident, with our methodology, the industry will witness a turning point, revolutionising the OOH for the better."
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