Campaign India Team
Aug 09, 2021

Saakshi Jain joins Sanjeev Kapoor's culinary AI platform Tinychef as global CMO

Company also announces appointment of a chief product officer

Saakshi Jain
Saakshi Jain
Tinychef, a voice-first culinary AI app co-founded by celebrated chef Sanjeev Kapoor and Bahubali Shete has announced the appointment of Saakshi Jain as chief marketing officer.
 
The app has also appointed Rakesh Edavalath as chief product officer. The duo were co-founders at Zelish, a company which was recently acquired by Tinychef. 
 
Jain will handle global marketing for TinyChef with a focus on the Indian, US and Canadian markets.
 
Shete said, "We’re pleased to welcome Saakshi Jain as global chief marketing officer and Rakesh Edavalath as chief product officer. Their entrepreneurial experiences and leadership skills will provide great value additions to our teams.”
 
Kapoor said, “We whole-heartedly welcome Saakshi Jain, our new global chief marketing officer, and Rakesh Edavalath, our new general manager, on board. Tinychef’s acquisition of Zelish comes at an exciting time as we continue to break new ground with our strengths together and expand our user base giving them access to a lot more recipes and an enhanced experience not only on the app but also on AI-powered smart speakers.”
 
Prior to Zelish, Jain has also had stints with Happay, 91springboard and MyGate. 
 
Tinychef offers automatic meal planning, one-click grocery shopping and voice-guided cooking and works in sync with connected appliances. It also converts recipe content into branded conversations on Amazon Alexa and Google Home smart speakers.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

2 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

2 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

3 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.