Saibal Biswas joins Hopscotch as VP - marketing

Kids fashion brand Hopscotch has announced the appointment of Saibal Biswas as vice president - marketing. 

 

He will lead the brand’s consumer, communications, brand, and traffic functions to expand brand awareness and help Hopscotch reach more consumers.

 

Biswas moves from The Walt Disney Company, where he was vice president, marketing. 

 

Rahul Anand, founder and CEO, Hopscotch, said, “We are excited to have Saibal on board. As a strong consumer-driven thinker, his skillsets will further strengthen the Hopscotch leadership. We are confident that Saibal will accelerate our progress towards creating India’s most loved kids fashion brand.”

 

Saibal said, "Hopscotch has transformed kids' fashion in India by making trendy fashion accessible to parents across the country at affordable price points. The brand commands significant reach and customer loyalty. I am super excited to leverage and further build on this to create the most iconic kids fashion brand.’

 

With around 20 years of experience, he has also worked with Amazon, Philips, Cavinkare, and Godrej.