Satyam Computer Services has unveiled its new brand identity “Mahindra Satyam”. Two months back, Tech Mahindra had bought 31% stake in Satyam after the company had landed into a massive controversy as its founder B. Ramalinga Raju had confessed to a $1 billion fraud.
Speaking about the rebranding, Anand Mahindra, vice chairman and managing director, Mahindra Group, said, “Customer centricity, high standards of corporate governance, and unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolizes an amalgamation of the Mahindra Group’s values with Satyam’s renowned expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organization and its people.”
Vineet Nayyar, executive vice chairman, Satyam Board added, “This is a significant milestone towards the recovery of the company. We are optimistic that this new brand will re-energize the organization and will be well received by all our stakeholders. With this initiative, we will witness steps by the management to adopt and inculcate the values of ‘performance and customer first’, and ‘good corporate governance and citizenship’, which are drawn from the Mahindra Group. With this synergistic approach, Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyam’s innate skills and capabilities.”
