Campaign India Team
Jun 24, 2009

Satyam is now Mahindra Satyam

Satyam Computer Services has unveiled its new brand identity “Mahindra Satyam”. Two months back, Tech Mahindra had bought 31% stake in Satyam after the company had landed into a massive controversy as its founder B. Ramalinga Raju had confessed to a $1 billion fraud.

Satyam is now Mahindra Satyam

Satyam Computer Services has unveiled its new brand identity “Mahindra Satyam”. Two months back, Tech Mahindra had bought 31% stake in Satyam after the company had landed into a massive controversy as its founder B. Ramalinga Raju had confessed to a $1 billion fraud.

Speaking about the rebranding, Anand Mahindra, vice chairman and managing director, Mahindra Group, said, “Customer centricity, high standards of corporate governance, and unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolizes an amalgamation of the Mahindra Group’s values with Satyam’s renowned expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organization and its people.”

Vineet Nayyar, executive vice chairman, Satyam Board added, “This is a significant milestone towards the recovery of the company. We are optimistic that this new brand will re-energize the organization and will be well received by all our stakeholders. With this initiative, we will witness steps by the management to adopt and inculcate the values of ‘performance and customer first’, and ‘good corporate governance and citizenship’, which are drawn from the Mahindra Group. With this synergistic approach, Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyam’s innate skills and capabilities.”
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.