Saurabh Srivastava joins Shemaroo Entertainment

Shemaroo Entertainment has announced the appointment of Saurabh Srivastava as chief operating officer - digital business. 

 

Srivastava's mandate is to drive digital growth and handle its revenue strategy. He moves from Disney Star, where he was most recently product revenue strategy head - Hindi entertainment.

 

He will report to Arghya Chakravarty, chief operating officer, Shemaroo, and will be a part of the executive committee.

 

Hiren Gada, CEO, Shemaroo, said, “We are delighted to welcome Saurabh Srivastava as our chief operating officer - digital business. Saurabh's extensive and highly successful stints across multiple business functions and geographies at global organisations like Disney, Marico and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment."

 

Chakravarty said, "Saurabh's extensive leadership and proven track record in driving monetisation across platforms basis not just vanilla pricing growth but also multiple industry first innovations on linear as well as digital, make him an invaluable addition to our digital transformation journey. His experience at Disney Star and Marico will be instrumental in driving growth across our digital video, music and OTT businesses in the fast-evolving digital landscape. His strategic leadership and expertise will enable us to take the next leap towards our B2C agenda at Shemaroo."

 

In a career spanning 17 years, he has also worked with Marico and Coca Cola.