Campaign India Team
Oct 14, 2014

Scarecrow bags creative duties of iProf

Account won following multi-agency pitch

Scarecrow bags creative duties of iProf
iProf, a digital education brand, has appointed Scarecrow Communications to handle its creative duties following a multi-agency pitch. 
 
Sanjay Purohit, CEO, iProf said, "This newly formed association with Scarecrow came as a result of deeply-analysed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education."
 
Manish Bhatt, founder director, Scarecrow, said, “iProf is not just another brand, but it is a brand for a cause. Making world class education available to every nook and corner of massive country like India using technology is a mammoth task like e-governance or Aadhar project. Being part of such a mission is Scarecrow’s privilege."
 
Arunava Sengupta, founder director, Scarecrow, added, “From the strategic planning perspective, iProf is not just an opportunity to develop a strategy to build a great brand in the education category, but a never-before opportunity to strategise how to carve a great nation.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

5 hours ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

9 hours ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.