Skore’s ‘Cliteracy Drive’ for men to help women orgasm better

TTK Healthcare’s sexual wellness brand, Skore, has launched the ‘Cliteracy Drive’, a humorous, educational campaign to spread awareness about the female orgasm. The campaign aims to provide necessary knowledge about the clitoris, its role in orgasms, and to help men find the correct way to stimulate it with the right products like Skore’s OH! Pleasure Gel. Isobar has conceptualised the campaign.

 

The brand has collaborated with digital creator and sex educator, Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject. A first-ever session titled ‘Sleepless with Skore’, has also been held with content creators Santu Misra and Aishwarya Subramanyam on their Clubhouse room named, ‘The Dark Room’. It has also created a microsite www.skorecliteracydrive.com that offers users tips and tricks for female orgasm.

 

 

Vishal Vyas, AVP marketing, consumer products division, TTK Healthcare, added, “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure – we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”

 

Arjun Siva, DGM – digital marketing and e-commerce, Skore, said, “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”

 

Rahul Vengalil, chief business officer, Isobar India, said, "Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; Skore is the perfect brand, and this was the perfect brief, to showcase it."

 

CREDITS:

 

Client: TTK Healthcare Team

AVP marketing, TTK Healthcare: Vishal Vyas

DGM, digital marketing and e-commerce: Arjun Siva

Brand manager, Skore: Sai Deepthi

Creative agency: Isobar

Chief business officer: Rahul Vengalil

National creative director: Aalap Desai

SVP, strategy: Pragati Rana

Executive creative director: Anadi Sah

Business head: Prashant Lodaya

Director - media buying: Priyanka Shah

National films head: Taj Ali

Creative director: Rohit Mukherjee

Director, strategy: Mamtah Sabhrwal

Associate director, media: Ankit Saxena

Director, client solutions: Divya Chawla

Senior media manager: Sagar Sakharkar

Innovations lead: Pratik Shringi

Group head, copy: Simble Johney

Manager, strategy: Varun Sekar

Digital production head: Nitish Sarkar

Senior copywriter: Mridha Anand

Senior art director: Meghna Natrajan

Designer: Bhuvan Kadyaan

Manager - social media: Puja Arleshwar

Senior executive social media: Maithili Kapileshwar