Smarties India 2019 shortlists announced

The awards are hosted by the Mobile Marketing Association

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Smarties India 2019 shortlists announced

Mobile Marketing Association (MMA) has announced the shortlist of entries to the 2019 Smarties Awards in India.

This is the eighth edition of the awards in India. The winners will be announced on 27 September in Mumbai.

Category	Entry Name	Advertiser/Brand	Lead/Agency
Brand Awareness	Kerala Is Open	Samsonite India	Autumn Grey
Brand Awareness	HHDFC LIFE – The Memory Project	HDFC LIFE INSURANCE PVT.LTD	Performics India - Publicis Media / Performics India-Publicis Media
Brand Awareness	With great pranks comes great responsibility	Kingfisher	Mindshare India
Brand Awareness	The Adaptive Data Lighthouse 2.0	Lifebuoy	Mindshare India
Brand Awareness	Too Yumm! takes over the IPL with a simple message of ‘Eat Baked!’	Too Yumm!	Interactive Avenues - A Reprise Network Company
Brand Awareness	Food Pairing On Point- Pepsi KSSH	Pepsi	Mindshare India
Lead Generation/ Direct Response/ Conversations	Mind Your Language	Racold	WATConsult
Lead Generation/ Direct Response/ Conversations	When Women Joined Hands To Break Social Shackles	Meesho and Affle / Meesho In Association With Affle	Meesho and Affle / Meesho In Association With Affle
Lead Generation/ Direct Response/ Conversations	Only Men Can play Cricket??	Royal Challenge Sports Drink	Mindshare
Lead Generation/ Direct Response/ Conversations	The "Big Billion Days" Powered by Mastercard	Mastercard	Flipkart Ads
Lead Generation/ Direct Response/ Conversations	AI That Powers Experience For Millennials	Goibibo and Vizury / Goibibo In Association With Vizury (powered by Affle)	Goibibo and Vizury / Goibibo In Association With Vizury (powered by Affle)
Lead Generation/ Direct Response/ Conversations	Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’	Indiabulls, Dhani and InMobi / InMobi	Madison Media
Product/Services Launch	Say Hello To Virtual Beauty Consultant	Bobbi Brown	Isobar / Isobar In Association with Affle
Product/Services Launch	Clean The Air	Asian Paints Royale Atmos	Madison Media
Product/Services Launch	Bas Phoonk Hi Toh Maarni Hai	MTV India	Madison Media
Product/Services Launch	HDFC Bank – EasyEMI	HDFC Bank EasyEMI	Publicis Media - Performics India
Product/Services Launch	When Women Joined Hands To Break Social Shackles	Meesho and Affle / Meesho In Association With Affle	Meesho and Affle / Meesho In Association With Affle
Promotion	India Opens The Bottle Of Refreshment With Sprite	Sprite	Interactive Avenues / Interactive Avenues in Association With Affle
Promotion	Godrej Properties	Godrej Properties	Pokkt
Promotion	Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’	Indiabulls, Dhani and InMobi	Madison Media and InMobi
Promotion	Asian Paints drives 2X higher footfall for AP Homes using mobile!	Asian Paints	InMobi
Promotion	The "Big Billion Days" Powered by Mastercard	Mastercard	Flipkart Ads
Relationship Building / CRM	Waterfall Targeting Model – How video story-telling and Data Intelligence came together	Aditya Birla Capital	Mindshare India
Relationship Building / CRM	When Kurkure Took Fake News Head On & Won!	Kurkure	Mindshare India
Relationship Building / CRM	AI That Powers Experience For Millennials	Goibibo	Vizury ( powered by Affle )
Social Impact / Not For Profiit	Awakening the parents towards Compassion not Comparison	Mirinda	Mindshare India
Social Impact / Not For Profiit	Democratising access to knowledge, impacting millions - at India’s lifeline, Indian Railway stations	Google Station	Essence Global
Social Impact / Not For Profiit	Kerala Is Open	Samsonite India	Autumn Grey
Social Impact / Not For Profiit	Saving lives with Platelet Donation	Godrej Hit	Mindshare India
Social Impact / Not For Profiit	The Adaptive Data Lighthouse 2.0	Lifebuoy	Mindshare India
Cross Media	When you save a photo, you save a story	Google Photos	Essence Global
Cross Media	Colors Dekho. Runs Banao.	Colors	Madison Media
Cross Media	India Opens The Bottle Of Refreshment With Sprite	Sprite	Interactive Avenues in Association With Affle
Cross Media	Breaking the Internet with Swag and How!	Pepsi	Mindshare India
Cross Media	The Missing 'I'	Tata Chemicals	Madison Media
Cross Mobile Integration	The Missing 'I'	Tata Chemicals	Madison Media
Cross Mobile Integration	Democratising access to knowledge, with mobile at heart	Google Station	Essence Global
Cross Mobile Integration	Mobilising young India to take an informed decision in Elections 2019	Google Station	Essence Global
Cross Mobile Integration	Sapno Ki Apni Dukaan	Amazon India	Interactive Avenues-A Reprise Network Company
Cross Mobile Integration	HDFC Bank - Happy Hours	HDFC Bank - Happy Hours	Publicis Media - Performics India
Mobile Gaming, Gamification & E-Sports	Chota Bheem ready for Mosquitoes	GoodKnight	Mindshare / Mindshare India
Mobile Gaming, Gamification & E-Sports	Too Yumm! introduces a new league of cricketers for with Karare Strikers	Too Yumm!	Interactive Avenues - A Reprise Network Company
Mobile Gaming, Gamification & E-Sports	Bas Phoonk Hi Toh Maarni Hai	MTV India	Madison Media
Mobile Gaming, Gamification & E-Sports	Cric N Coke - ICC Promo Game	Coca-Cola	Interactive Avenues - A Reprise Network Company
Mobile App Advertising	AirtelThanks - a unique thanks to Airtel users	Airtel	Essence Global
Mobile App Advertising	'Phone se loan 3 min mein'	Indiabulls	Madison / Indiabulls
Mobile App Advertising	Chug Chug on Chuk Chuk	Pepsi	Mindshare India
Mobile App Advertising	AI That Powers Experience For Millennials	Goibibo	Vizury ( powered by Affle )
Mobile App Advertising	When Women Joined Hands To Break Social Shackles	Meesho	Meesho In Association With Affle

Programmatic	Cold and Flu Predictor	Otrivin	Mindshare India
Programmatic	Grofers Housefull Sale	Grofers	PivotRoots
Programmatic	HDFC Bank - EasyEMI	HDFC Bank EasyEMI	Publicis Media - Performics India
Programmatic	Dialing up Usage and Acquisition with Programmatic First Party Data Deployment	Google Duo	Essence Global
Mobile Social	#JumpForHealth III	Aditya Birla Health Insurance	Mindshare India
Mobile Social	American Tourister goes all the way on social media to become Hard To Let Go	American Tourister	Interactive Avenues - A Reprise Network Company
Mobile Social	When you save a photo, you save a lifetime of memories	Google Photos	Essence Global
Mobile Social	Only Men Can play Cricket??	Royal Challenge Sports Drink	Mindshare
Mobile Social	Mahindra XUV3OO launch – BLINK TO EXPERIENCE	Mahindra XUV	Interactive Avenues - A Reprise Network Company
Best Use of Branded Content in OTT Originals	Where The Heart Is	Asian Paints Corporate	Madison Media
Best Use of Branded Content in OTT Originals	Quaker Oats - Insight to Impact	Quaker Oats	Mindshare India
Best Use of Branded Content in OTT Originals	OK Google, let’s talk cricket	Google Home	Essence Global
Best Use of Branded Content in OTT Originals	Bringing Two Rival Nations Together over a different 'Cup'	Brooke Bond Red Label	Mindshare India
Best Use of Branded Content in OTT Originals	#bethere with your loved ones anytime anywhere	Google Duo	Essence Global
Best use of vernacular language in mobile advertising	Money answers made easy, in your mother tongue	Google Search	Essence Global
Best use of vernacular language in mobile advertising	Bas Phoonk Hi Toh Maarni Hai	MTV India	Madison Media
Best use of vernacular language in mobile advertising	Engagement In A Media Dark Market- 81% Delivered	Horlicks	Mindshare India
Best use of vernacular language in mobile advertising	Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’	Indiabulls, Dhani and InMobi	InMobi \| Madison Media
Best use of vernacular language in mobile advertising	AirtelThanks - a unique thanks to Airtel users	Airtel	Essence global
Innovation	Google Search App Magic Banners : your friendly, ‘neighbourhood’ search companion	Google Search	Essence Global
Innovation	Hello Sensodyne	Sensodyne	Mindshare India
Innovation	How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?	ZEE5	Publicis Media - Equinox Digital
Innovation	Machine Learning unlocks customized algorithms to drive brand metrics	Google Cloud	Essence Global
Innovation	Voice-enabled banner to search for your style	Amazon India	Interactive Avenues- A Reprise Network Company
Innovation	Thums Up Campaign	Thums UP	interactive avenues / SilverPush
Location Based Services or Targeting	Say Hello To Virtual Beauty Consultant	Bobbi Brown	Isobar / Isobar In Association with Affle
Location Based Services or Targeting	Saving lives with Platelet Donation	Godrej Hit	Mindshare India
Location Based Services or Targeting	Chug Chug on Chuk Chuk	Pepsi	Mindshare India
Location Based Services or Targeting	Clean The Air	Asian Paints Royale Atmos	Madison Media
Location Based Services or Targeting	Blow Maadi! (Please Blow!)	Blow Maadi! (Please Blow!)	Mindshare India
Mobile Video	Mind Your Language	Racold	WATConsult
Mobile Video	Idea 4G - Power of LIVE Video	Vodafone Idea Limited	Mindshare India
Mobile Video	Quaker Oats - Insight to Impact	Quaker Oats	Mindshare India
Mobile Video	Breaking the Internet with Swag and How!	Pepsi	Mindshare India
Mobile Video	With great pranks comes great responsibility	Kingfisher	Mindshare India
Mobile Audio	Engagement In A Media Dark Market- 81% Delivered	Horlicks	Mindshare India
Mobile Audio	The Adaptive Data Lighthouse 2.0	Lifebuoy	Mindshare India
Mobile Audio	JioSaavn: Kahaani Express	HDFC Life	JioSaavn
Mobile Audio	JioSaavn: Calling The Shots	Amazon Prime Video	JioSaavn
Internet of Things – Products in Market & Incubation / Innovation Stage	Kuch Apna Sa	Godrej Nest	Madison Media
Best Brand Experience in Mobile Rich Media	Tanishq Goes Real to Virtual to woo consumers	Tanishq	Ventes Avenues
Best Brand Experience in Mobile Rich Media	Kellogg's- Make Your Kellogg's Bowl	Kellogg's Corn Flakes	Mindshare India
Best Brand Experience in Mobile Rich Media	Asian Paints drives 2X higher footfall for AP Homes using mobile!	Asian Paints	InMobi
Best Brand Experience in Mobile Rich Media	Google Search App Magic Banners : your friendly, ‘neighbourhood’ search companion	Google Search	Essence Global
Best Brand Experience in Mobile Rich Media	LG gets mobile consumers ThinQTM-ing with augmented reality	LG	InMobi
Most Engaging Mobile Creative	Kerala Is Open	Samsonite India	Autumn Grey
Most Engaging Mobile Creative	Colors Dekho. Runs Banao.	Colors	Madison Media
Most Engaging Mobile Creative	Gotcha!	MTV India	Madison Media
Most Engaging Mobile Creative	Sprite - Summer ka best idea!	Sprite India	Interactive Avenues - A Reprise Network Company
Most Engaging Mobile Creative	Idea 4G - Power of LIVE Video	Vodafone Idea Limited	Mindshare India

Source:

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