Campaign India Team
Jul 30, 2018

Snapdeal rolls out #KidsNotForSale in association with Save The Children

WATConsult conceptualised and executed the initiative

Snapdeal rolls out #KidsNotForSale in association with Save The Children
Snapdeal and Save The Children have rolled out a campaign on 'World Day against Trafficking in Persons'. Titled #KidsNotForSale, the campaign is conceptualised by WATConsult with an idea to create awareness about the problem of child trafficking in India. 
 
A microsite has been created for the same. 
 
In 2013, the United Nations assigned 30 July as the World Day against Trafficking in Persons. 
 
Pragya Vats, head of campaigns, Save the Children, “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities – human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
 
A spokesperson from Snapdeal added, “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”
 
Rajiv Dingra, founder and CEO, WATConsult, said, “This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.