Campaign India Team
Feb 21, 2022

Soumya Dev joins Kaizzen as CSO

Moves from PepsiCo

Soumya Dev joins Kaizzen as CSO
Kaizzen has announced the appointment of Soumya Dev as chief strategy officer. Dev will be part of the leadership team at the agency.
 
He moves from PepsiCo, where he was digital strategist for Asia, Middle East and Africa. 
 
Vineet Handa, CEO and founder, Kaizzen, said, "Soumya is highly experienced and is credited for driving successful campaigns at the intersection of technology, data-science and compelling storytelling. Having him on board further strengthens our aspirations to transform Kaizzen into a knowledge-based and data-led communications consultancy. We are investing significantly to add highly specialised expertise into our client offerings such as insights, integrated communications and advocacy, as well as toward expanding our domestic and international market footprint."
 
Dev added, “I am excited to join Kaizzen at a very exciting juncture of its growth journey. Kaizzen has a tremendous talent pool and a host of successful client relationships across sectors. It presents exciting possibilities to bring value to our clients and in driving the growth story of the company.” 
 
In a career spanning close to two decades, he has also worked with Ford (Thailand and India), WE Communications, Edelman, Genesis BCW, Rediffusion and Perfect Relations.
Source:
Campaign India

Related Articles

Just Published

15 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

17 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

18 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

19 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.