Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 11, 2015
Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand
If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
3 days ago
Spikes Asia unveils 2026 jury lineup
Advertising
Nov 03, 2025
Meet the new director of Spikes Asia
Advertising
Nov 14, 2025
Spikes Asia announces 2026 jury presidents
Advertising
Mar 20, 2025
Spikes Asia 2025 shortlists announced
Just Published
Advertising
12 hours ago
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
Advertising
16 hours ago
2026 is the year of ‘Imperfect by Design’
80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.
Advertising
18 hours ago
Air India is scripting its redemption arc in its ...
Passengers have never smiled more than on an Air India ad.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
18 hours ago
India’s food creators are quietly redefining how we ...
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
