Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 11, 2015
Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand
If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Nov 03, 2025
Meet the new director of Spikes Asia
Advertising
Nov 14, 2025
Spikes Asia announces 2026 jury presidents
Advertising
Mar 20, 2025
Spikes Asia 2025 shortlists announced
Just Published
Awards
7 hours ago
Winners of Agency of the Year 2025-South Asia announced
See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
19 hours ago
Omnicom's new structure: Here's who leads APAC
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
Marketing
20 hours ago
How to be GEO-ready in 2026
The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
21 hours ago
Senco Gold & Diamonds launches new wedding ...
The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.
