Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Sep 11, 2015
Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand
If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Mar 20, 2025
Spikes Asia 2025 shortlists announced
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Awards
Dec 05, 2024
Spikes Asia announces 2025 jury members
Awards
Nov 14, 2024
Spikes Asia announces 2025 jury presidents
Just Published
Advertising
8 hours ago
India's athlete endorsements touch INR 1,224 crores ...
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
14 hours ago
Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
15 hours ago
Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
Advertising
16 hours ago
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
