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From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.
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Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.
OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.
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Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
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