Srinivasan Swamy elected AFAA vice chairman
Ramesh Narayan part of four-member executive committee as chief strategy officer
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When creativity misses the mark: What brands can ...
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.
It's time we stopped treating Gen AI like our dirty ...
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
Delhi’s pollution crisis chokes ad agency productivi...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.
Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.